Sr. Social Media Manager

Posted on Marketing


Grover makes access to tech easy, affordable, and sustainable—with flexible tech rental subscriptions. No deposits, no commitment, just tech when you want it for as long as you need it.

With around $1.3 billion in financing, Grover is one of Germany’s best-funded scale-ups, and we’re growing fast. Since 2015, we’ve gone from a small startup operating out of a Berlin apartment to a team of 500+ people, bringing flexible tech subscriptions to renters across Germany, Austria, the USA, Spain, and The Netherlands.


We’re making it possible for more people to get the best out of life–with flexible, affordable access to the tech they need. That was our bold vision when we started back in 2015, and—with over 1 million renters across 5 countries—we’re right on track.

We’re also proud to champion a more sustainable way to use tech. With over 500,000 devices returned, refurbished, and recirculated so far, we’ve already saved 1,500 tons of e-waste from ending up in a landfill.

Want to join us on our mission to give more people flexible access to the tech they need? We’d love to have you on the team.

As Grover’s Sr. Social Media Manager, you will be responsible for:

Developing creative and highly engaging social media strategies in order to reach Grover’s steep targets, eventually leading to accelerated growth for our D2C services.
Managing the day-to-day operations of several of our social media channels such as Facebook, Twitter, and Instagram, adapting content to suit different audiences and channels.
Overseeing, planning, and launching content across different platforms using scheduling tools such as Falcon and Jira.
Creating engaging multimedia content, as well as managing the creation with internal or external stakeholders, across multiple platforms.
Developing, launching, and managing new competitions, sweepstakes, and campaigns that promote the Grover brand.
Monitoring, tracking, analysing and reporting on performance of organic social media campaigns using tools such as Google Analytics and Facebook insights
Analysing competitor activity, and proactively recommending areas of improvement for Grover and its social media presence.
Collaborating with key stakeholder teams (e.g. Creative Productions, Commerce, Growth) in order to communicate planning and execution of organic social media touch-points across the user journey.
Researching and understanding Grover’s customer needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings.

We are looking for someone who:

Loves the hyper-growth scale-ups industry and is easily capable of adapting to changing
environments, sets the right priorities, and executes on them quickly.
Is passionate about building brands with a growth mindset and doesn’t mind diving into
the details.
Can take ownership over their responsibilities, effectively communicate tactical plans,
while knowing enough about creative marketing tactics to effectively guide a team
Believes in our vision, and is willing to give their best to build the future of Grover


Bachelor’s degree or above in Marketing, Communications, or related fields.
Minimum of 5+ years experience of Social Media Marketing within fast-paced
growth/tech companies
Genuine curiosity to test, learn, iterate, and optimise
Proven operational and collaboration skills with the ability to successfully partner with
multiple internal and external stakeholders
Strong insight-driven communication skills and problem-solving skills
Proven track record of monitoring marketing metrics and providing strategic advice
within the marketing team
Deep understanding of Social Metrics (engagement, VTR, media effectiveness), and how to use those data points to improve awareness rates
Location: Berlin or remote

About Company


Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 12 May 2022 Expire in: 4 weeks

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