Social Media Specialist

Posted on Marketing


The Social Media Specialist is responsible for helping to develop and implement our Social Media strategy to increase our online presence and improve our marketing and sales efforts. They will partner closely with key stakeholders within our marketing and sales departments to execute their work.

What You’ll Do

Work with the marketing department leadership to develop and implement the Becker brand social media strategy:
Develop brand awareness and generate in-bound traffic by developing a strong content strategy in support of brand campaigns and business initiatives.
Produce and oversee social media content:
Lead content calendar creation in partnership with Social Media Manager.
Partner with the creative team and social content agency to develop and execute both planned and real time content.
Build and maintain the brand’s social media profiles and presence.
Develop specific channel content strategy in partnership with Social Media Manager.
Define and report on the most important social media KPIs.
Measure the success of every social media campaign:
Prepare reports on key social media analytics and progress towards the consumer marketing and social media key performance indicators.
Stay up to date with the latest social media best practices and technologies.
Use social media marketing tools and platforms such as Meltwater to deliver messaging:
Make recommendations on new platforms, content strategies, or tactics that can help build the community and brand.
Attend educational conferences – up to 10% travel.
Monitor SEO and user engagement and suggest content optimization.
Oversee audience engagement:
Leverage social listening tools to monitor brand conversations, engage with the community and report key insights, both proactively and reactively.
Monitor social platforms for timely and relevant trending moments to insert the brand
Manage guest feedback on social channels both reactive (i.e., addressing complaints in an appropriate manner) and proactive (i.e., praising guests who demonstrate advocacy on behalf of our brand).
Engage in relevant social discussion about the organization, brand, competitors, and/or industry from existing customers and new guests/audiences.
Communicate with industry professionals and influencers via social media to create a strong network.
Oversee the network of influencers to produce and deliver unique content.
Collaborate with social community to develop User Generated Content.
Develop and nurture strong community through social channels:
Initiate conversations with our brand advocates and communities.
Build visibility and credibility for the brand in their respective space (i.e., snacks, QSR, restaurants, etc.).
Proactively identify opportunities to engage with target audiences in the social space.
Lead the sourcing of and outreach to third-party brands and companies for social-forward collaborations.
Support customers service by trafficking cases that arise through social media engagement.

What You’ll Need to Succeed

Bachelor’s degree in marketing or related field preferred. Equivalent experience may be considered in lieu of a degree.
Minimum 2-3 years of experience as a Social Media Specialist or similar role required.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
Understanding of SEO and web traffic metrics.
Experience with doing audience and buyer persona research.
Good understanding of social media KPIs.
Education or accounting experiences a plus.
Experience working in a complex or matrix environment.
Ability to work in a fast-paced, highly regulated environment.
Excellent project management skills with the ability to manage multiple projects simultaneously.
Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.

About Company

Colibri Group

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 18 Sep 2023 Expire in: 3 weeks

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