JOB DESCRIPTION:
Our social media team is comprised of producers and managers who strategize and create engaging content that helps spread awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. Our work has been featured in countless media outlets from Late Night with Seth Meyers to CNN to BuzzFeed to the Late Show with Stephen Colbert. One single post on one of our accounts can often reach over one million people, so there is no question that if you join our team you will be making an impact.
Primary Responsibilities and Duties:
You will collaborate and brainstorm with other social media team members to create compelling content—specifically through words—for PETA’s Instagram, Twitter, Facebook, and TikTok accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed imagery.
Helping save animals is PETA’s biggest priority. You will work on priorities from other departments to ensure that the social team is pushing PETA’s biggest issues and thus getting the public to take animals into their consideration. You’ll also communicate with these departments to guarantee that everything you are posting is engaging, factually accurate, and emotionally compelling.
It takes a lot of skill to learn how to best present information to an online audience, so a major part of your job will be analyzing your work and its online response, then finding ways to both improve and replicate prior success AND grow our following!
You will get to know our online audience and see what they respond to and share, which will help you create content tailored for them to share. If we want to win animal rights, we must get our content in front of our audience and their followers!
A portion of your every day will be researching current trends in social media, staying on top of things like the latest meme, and creatively applying that knowledge to PETA’s efforts.
Since social-media success depends on acting in real-time, we post when the moment strikes (and on some occasions, the moment is 9 p.m. on Saturday night). You’ll also need to be available on some holidays and weekends to post urgent breaking news.
Though this role is remote, you’ll need to be able to hop over to your local vegan restaurant to create a fun TikTok or get content when we’re protesting in your area.
You’ll also be expected to perform any other duties assigned by the supervisor.
Requirements
This position requires proof of the COVID-19 full vaccination and booster.
Must own or have access to reliable transportation such as a car or public transit, as content collection will be required for the position, sometimes on a moment’s notice.
You must have experience creating content for social media brand pages with proven success in fostering engagement and analysis.
Not only do you know what Instagram, Twitter, TikTok, and Facebook are, but you know who is the biggest demographic on each platform and how to write captivating content for each audience.
Photoshop and Premiere skills are a plus since social media relies so heavily on visual impact. Candidates should at least be familiar with some of the Adobe Creative Cloud.
Excellent writing and organizational skills: on social media, you have less than three seconds to grab someone’s attention, so every detail counts!
The content on our social-media pages often reaches more people than any of our other online channels. Creating content for these pages is a HUGE responsibility, and you must be confident and ready to take it on while being open to feedback on how to improve.
