Senior Marketing Analyst

Posted on Marketing


Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 200,000 businesses nationwide.

Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.


As the Sr Marketing Analyst at Gusto, you’ll sit in the center of helping us understand the performance of our marketing efforts. You’ll write SQL queries, build reports leveraging Google Sheets and Tableau, and deliver analysis to the final presentation form. You’ll be part of the Revenue Analytics team surrounded by adept complementary partners in marketing, sales, data science, business intelligence, data engineering, finance, and more. Candidates should align with our company values, be highly self-motivated to drive results, and have an insatiable desire to learn, grow and solve the business problems they face.

Here’s what you’ll do day-to-day:

Provide actionable reporting, analysis, and core metric dashboarding that helps marketing teams improve performance across channels
Champion data literacy within the organization, build actionable data products, and drive adoption rates
Analyze channel data, including email marketing, upsell, retention, ads, customer segments to pinpoint opportunities to increase revenue and margin
Provide analysis and insight on marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast
Partner with Business Intelligence and Business teams to build automated dashboards to help business partners and leadership make faster decisions
Partner with Business Intelligence (BI) teams to scope and deliver dashboards using Tableau that enable data driven decision making
Engage cross functionally with Sales and RevOps Excellence to build full funnel views of the prospect journey and strive for one single source of truth

Here’s what we’re looking for:

5+ years of highly analytical experience, ideally in marketing or business intelligence
Intense attention to detail, highly focused on quality and accuracy of work product. Strong organization, prioritization and troubleshooting skills while juggling multiple projects.
Solid experience analyzing data to drive insights and decision-making. First principles thinker who utilizes data effectively to drive insights and decision-making.
Excellent written and verbal communication skills
Self starter and fast learner who thrives in a rapidly changing environment and gets things done.
Ability to inform and support senior leadership, drive change, and also pivot to work in the details to troubleshoot issues.

Required Skills:

Intermediate to advanced SQL
Intermediate to advanced user of Excel or Google Sheets.
Intermediate to advanced user of Tableau
Basic user of PowerPoint or Google Slides

Extra Credit:

Experience with typical sales & marketing stack technologies (e.g. Salesforce) and analytical tools (e.g. Tableau, Looker)
Experience at a fast-paced technology company is preferred.

About Company


Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 18 Sep 2023

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