JOB DESCRIPTION:
We are in search of a results-driven Paid Search Campaign Manager to oversee our paid search campaigns across the US and Canada. The ideal candidate will have a proven track record of driving successful campaigns, possess a deep understanding of pay-per-click (PPC) practices, and be adept at optimizing budgets for maximum ROI.
Key Responsibilities:
Audit and analysis of current agency-led paid search program. Paid Strategy & Execution: Design, develop, and deploy paid search campaigns across the US and Canada.
Oversee keyword research, bid management, ad copywriting, and A/B testing to optimize campaign performance.
Performance Analysis: Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, and Bing Ads.
Provide regular insights and recommendations based on campaign results.
Budget Management: Allocate and manage campaign budgets to ensure maximum ROI.
Continuously monitor bid adjustments and optimize spend across different channels and keywords.
Collaboration & Reporting: Collaborate with marketing, design, and content teams to ensure alignment in strategy and messaging.
Generate and present regular reports on campaign performance, insights, and recommendations.
Keep abreast of the latest PPC trends, tools, and best practices.
Attend webinars, courses, or conferences as necessary to enhance skills and industry knowledge.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in paid search campaign management, specifically in the US and Canadian markets.
Proficiency in tools like Google Ads, Bing Ads, and Google Analytics.
Strong analytical skills with an ability to derive actionable insights from data.
Excellent communication skills, both verbal and written.
Ability to work in a fast-paced, dynamic environment.
