UpKeep is the leading cloud-based Asset Operations Management software developed to revolutionize the way teams manage facilities and maintenance work. We provide mobile-first SaaS solutions, Industrial IoT sensors, data analytics tools, advanced enterprise integrations, and top-notch professional services. This innovative technology is modernizing workflows and maximizing operational efficiency for over 3,000 customers including Shell, Yamaha, Unilever, McDonalds, Subway, Pepsi, and Marriott!
What you'll do:
Build and execute on the GTM strategy for partnerships. You will own messaging, positioning, product launches, competitive positioning, and manage “day-to-day” product marketing support with these partners. You will own UpKeep platform marketing in collaboration with Sr. Director of Alliances, Demand Generation, Product, Sales and CX teams.
Communicate the value proposition of the UpKeep Asset Operations Management platform with these partners to the sales and field teams and develop To-, Thru- and With-Partner sales tools that support the selling process, including sales training and demos.
Create thought leadership content pieces by researching relevant topics for key personas, topics relevant to the world of Asset Operations Management / our partners, and geopolitical/technology topics related to our combined value propositions.
Continuously deliver industry, market and product insights to support product roadmap/positioning, campaign development and other relevant areas, and company growth.
Own our competitive intelligence program, regularly updating internal battle cards / win plays, and collaborating with GTM enablement to make sure our field teams are armed with the most current data to win.
What we're looking for:
3-5 years of Product Marketing experience for a B2B tech company is preferred.
Experience with partner and sales led GTM motions.
A curiosity around personas, their challenges, behaviors, as well as data trends that draw conclusions and insights from those trends
Someone who can tell clear stories, identify innovative ways to deliver content, rally people behind our product vision, and motivate cross-departmental collaboration in an effort to successfully launch campaigns.
Education or certification related to marketing is preferred.