Product Marketing Manager

Posted on Marketing


At Notarize, we’re pulling the future closer. As the first company to complete a legal online notarization, online mortgage closing, online will, online auto sales, and countless other critical transactions, we’re proud of our role in bringing industries into the digital age.
Our business has grown exponentially (over 600%) in the past year, as companies in a wide variety of industries look to us to help their customers get crucial legal transactions processed remotely. We’ve been dealing with a number of challenging (but interesting!) scalability issues, as more and more global enterprise companies look to Notarize to help them speed up business processes and provide better customer service in a new, fully-remote world. We’re building the team that will operate a critical platform company in tomorrow’s economy.


As a Product Marketing Manager, Auto Lending, you'll manage content strategy and go-to-market plans for Notarize's enterprise auto lending offering. You'll have the chance to make a major impact by developing a deep understanding of our customers and their challenges and then turning those insights into compelling messages, value props, launches, and sales enablement materials. Not only will your audiences be external, but you’ll also play a key role in helping our internal teams understand how our products are evolving while staying continuously up to date about the latest releases and updates. Being entrepreneurial, empathic, collaborative, and passionate about building new programs from scratch are all critical to this role.

What you’ll do as an Product Marketing Manager, Auto Lending at Notarize:

Develop a deep understanding of our target markets in the auto lending space, including buyer personas, key use cases, and customer needs
Simply and clearly articulate the company value proposition and competitive differentiators in all internal and external content at the product and solution levels
Work closely with a range of cross-functional stakeholders across product, engineering, design, marketing, PR, and customer success to develop go-to-market strategy plans and execute launches of new products and services
Build and support rollout plans geared to increase awareness and adoption of new features and updates for both internal audiences at Notarize and external customers and prospects so customers know what’s coming when
Curate external release notes for specific customers and key verticals
Create compelling, comprehensive, and easy-to-understand external marketing content and sales enablement collateral that scale our GTM programs
Engage with the sales team to ensure they are informed on product positioning and equipped to deliver consistent, competitive messaging to the right customers
Conduct competitive intelligence & market research studies and analyze their findings to understand customer and market opportunities for future GTM programs
Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
Communicate effectively and often to ensure all stakeholders are aligned

What we’re looking for:

3-6 years of marketing experience (B2B/SaaS environment) primarily focused on product marketing
Experience in and a nuanced understanding of the auto lending industry
Demonstrated ability to successfully launch new products and features in market and deliver on KPIs
Experience managing and developing new product marketing programs with clear data-driven results
Partnering with engineering to deeply understand how the product works and can talk and write about APIs, SDKs and integrations as comfortably as customer-facing features
Strong user empathy and passion for helping others reduce stress
Comfort being very hands-on in creating a range of marketing assets
Ability to flex between creative and analytical modes; as comfortable designing a campaign as you are digging for insights in a dataset
Strength in translating and writing about complex technical concepts into compelling messaging for all audiences, from C-level to frontline operations
Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, business operations, and creative teams
Experience at a startup or midstage organization

About Company


Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 16 Sep 2021

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