TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As a key member of the Acquisition & Growth Marketing team, the Paid Social Media Specialist is responsible for developing and implementing paid advertising strategies on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. The primary goals of this role are to drive brand awareness, engagement, and conversions through paid social media advertising.This role involves managing ad campaigns, analyzing performance data, and making data-driven recommendations to achieve marketing objectives.
How you will contribute to TrueCar’s success:
Collaborate with the marketing team to define campaign objectives, target audience, and budget allocation.
Develop comprehensive paid social media strategies that align with overall marketing business objectives.
Create and optimize ad creatives, including ad copy, visuals, and ad formats.
Set up and manage paid social media campaigns across various platforms, ensuring accurate targeting and budget control.
Monitor ad performance and adjust bids, budgets, and targeting as needed to maximize ROI.
Utilize audience segmentation and targeting options to reach specific demographics and user profiles.
Implement targeting strategies to re-engage with previous website visitors and leads.
Write compelling ad copy that aligns with campaign goals and resonates with the target audience by collaborating with designers to create a visually appealing ad creative.
Analyze campaign performance metrics and provide regular reports to assess KPIs, using data insights to optimize campaigns and make strategic recommendations for improvement.
Conduct A/B tests on ad creatives, audience targeting, and other campaign elements to identify winning strategies. Implement changes based on A/B test results to improve campaign performance.
Ensure efficient allocation of advertising budgets across campaigns and platforms, while monitoring and managing daily and monthly spending to stay within budget constraints.
Keep up to date with the latest social media advertising trends, algorithm changes, and best practices to help implement innovative techniques and tactics to improve campaign performance.
Proven success in managing paid social media advertising campaigns to include Facebook, TikTok and YouTube.
Proficiency in Facebook Ads Manager (required) and other social media advertising platforms (i.e Twitter Ads, LinkedIn Ads) preferred.
Proven ability to manage large social media advertising budgets.
Experience working in an agency environment preferred.
Proficiency in Google Analytics
Advanced analytical skills and the ability to interpret data and make informed decisions.
Excellent written and verbal communication skills.
Creative thinking and a passion for staying updated with digital marketing trends.
Certifications in social media advertising (i.e Facebook Blueprint, Google Ads) are a plus.
Ability to work in a fast-paced, dynamic environment.
Attention to detail and ability to manage multiple tasks simultaneously.