Media Manager

Posted on Marketing

COMPANY INFORMATION:

Our people (Keypathers!) are working across North America. Right now, we’re working in many of the United States and provinces of Canada, either in our physical offices (Schaumburg and Toronto) or virtually from home. You can choose where to work if you live near one of our offices. Either way, we’ll support you in doing your best work from your home office.

Keypath Education is a leading global edtech company partnering with some of the world’s leading Universities to create innovative and in-demand online education programs across a range of disciplines. We are a rapidly growing, fast-moving international team who value community, collaboration, innovation and lifelong learning.

JOB DESCRIPTION:

The ideal candidate will have intimate experience managing Google Search campaigns and ideally (but not required) some paid social experience. You must be a strategic thinker and able to optimize to business objectives (past the lead or purchase) such as LTV, incremental market share or depending on the sophistication of your sales funnel something deeper than the initial lead submission. In combination with the technical and strategic know how of paid media, we are also looking for someone who can communicate these complicated topics and strategies to a larger group. Keypath requires a lot of cross functional work so being able to pair the complicated world of paid media down to something all audiences can digest is paramount to success.

Responsibilities Include, But Are Not Limited To:

Develop, implement, and optimize ad campaigns across Google, LinkedIn, Facebook, and other platforms
Run routine audits and optimizations on accounts such as negative keyword maintenance, search query reports, etc.
Report on campaign performance including trends and recommendations
Testing of keyword, ad copy, landing page format to improve campaign performance
Forecast and pace monthly budgets with the guidance and support of relevant stakeholders
Work cross functionally with other channel owners (Organic, Email, Content, Creative, Web Dev, etc.) to generate long term strategic objectives and form a cohesive customer experience
Provide guidance to junior members when possible

Qualifications

For this role you must have the below:

2+ years’ experience with Google Ads
1+ years’ experience with Google Analytics
Inherently analytical and able to tell a story with data
- Pivot tables and vlookups are very familiar to you
You don’t just highlight issues, you bring solutions
You work in paid media but still maintain an omnichannel approach with earned and owned media counterparts
Meticulously organized and a great communicator

Nice to have:

Experience running paid media within Facebook, Snapchat, TikTok, LinkedIn Pinterest, Twitter or Reddit
Experience with any Demand Side Platform (DV360, Trade Desk)
Experience with any tag management system (Google Tag Manager, Ad Servers)
Experience leveraging any Website Testing tool (Optimizely, A/B Tasty, Hotjar)
Experience with any Data Visualization tool (Data Studio, PowerBI, Domo, Tableau)
You’ve made updates to your landing pages using any Content Management System (WordPress, Drupal)
You have experience or familiarity with the higher education industry

About Company

Keypath Education

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 04 Dec 2022

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