Marketing Manager

Posted on Marketing


Figma is adding to our team of passionate people who are revolutionizing the world of design. We are building a browser-based design tool that looks and feels as good as a native application and has all the additional power and advantages that come from being built upon the web platform. If you’re looking to work at a company that is building the future of design tools, welcome to Figma.
Figma’s mission is to make design accessible. Very early on we decided one way we could execute on this mission was to make Figma free for students and educators. Because Figma is based in the browser, students using any computer - from Macbooks to Chromebooks - can access our tools.
With the changing environment of the classroom, we have a bold vision to make Figma the industry standard for visual collaboration in the virtual classroom, seeding the next generation of designers. We’re looking for a passionate self-starter to drive this initiative at scale.


As the owner of Figma for Education, you’ll own operations and results for the educator customer segment. You’ll work closely with our Designer Advocate for Education to define messaging, create our funnel, and drive adoption at schools. We will start with Higher Education, but expand to additional segments as the program grows.
This is a fulltime role that can be held from one of our US hubs or remotely in the continental United States.

What you'll be doing:

We’re looking for a full-stack marketer who can go from 0-1 with our Education program driving the initiative while partnering with the larger marketing team
Build awareness: Devise marketing campaigns and tactics to grow awareness of Figma’s offering
Operations: Partner with the data and marketing operations team to define the segment’s funnel, track and measure results. This will include working in tools like Salesforce, defining key metrics and creating reports
Define sales strategy: Yes, this is a free product, but we take it seriously, and want to understand how to close school systems and institutions.
Grow community: Work the Designer Advocate, Education to grow a passionate group of educators sharing their experiences in Figma

You might be a good fit if:

You’re scrappy: You like doing things for the first time, and you’re by the idea of figuring things out as you go (early stage startup experience or launching new things is a plus)
You think in systems: You are process-oriented and excited about solving problems, finding creative solutions, and helping improve business processes as we grow
You have familiarity with marketing and reporting tools (Salesforce, Looker, etc.) and are comfortable working with data teams
You are a strong cross functional relationship builder who can lead through influence: This program has support from the company, but needs a leader who can rally support and momentum behind the initiative to get a broader team involved
You have a love for being both a strategist and a doer
Bonus: You have experience marketing to educators in higher ed or K-12

About Company


Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 22 Feb 2021 Expire in: 2 weeks

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