Kasa's Marketing team is a key contributor to Kasa's long-term success by driving all user communication touch points from visiting the website, through messaging around the reservations, to a post stay retention programs. Other functions in the team include online reputation, performance advertising, and conversion optimization. The marketing team sits within the broader Brand and Revenue Department, which is held accountable for the performance of our units across all markets and for growing the Kasa brand overall.
This remote position involves a wide range of marketing automation activities including market research, strategy, and CRM programs execution with the intention of converting, engaging and retaining Kasa's guests throughout their lifecycle. The ideal candidate is an analytical, customer-centric marketer with an entrepreneurial spirit and successful history developing impactful CRM programs that drive the business forward. The CRM Marketing Manager will report directly to the Senior Director of Brand & Marketing.
Develop the strategy and lead the execution of programs that build relationships with Kasa's Guests, raising brand awareness, loyalty, and recurring direct booking behavior.
Design/manage campaign strategy and targeting for email / push / SMS / in-product messaging for recurring, triggered and dynamic content-driven campaigns.
Lead end-to-end campaign development and creative brief processes.
Drive continuous improvement of business and channel-specific KPIs, maintaining a clear optimization plan and documenting best practices
Analyze program results, develop benchmarks, and create and share regular performance reports
Collaborate with Brand team to generate unified messaging voice for guests, and neighbors
Collaborate with analytics team to build reporting dashboards, plan and analyze optimization tests and identify new user insights to leverage in lifecycle marketing programs
Partner with Product and Engineering to identify and build features that will support CRM marketing
Communicate proactively and clearly with business leaders and stakeholders about strategy, execution, and performance tracking to plan.
4-6 years of CRM Marketing experience, including email, push, SMS, and in-app messaging
Bachelor’s degree required
Experience with ESPs or Marketing Engagement Platforms (i.e. Braze, Salesforce Marketing Cloud, Marketo, Iterable, ExactTarget, Adobe Campaign)
Experience in setting up events and data flows using a DCP platform (i.e. Segment, MixPanel, Simon)
Experience with end-to-end CRM campaign planning and management
Experience developing creative briefs and managing creative reviews
Experience with A/B testing
Strong attention to detail
Self-starter with a “roll-up your sleeves and dive-in” attitude
Comfortable working in Looker and Google Analytics
Ability to understand how CRM impacts overall business goals and KPIs
Exceptional communication, presentation, organization, teamwork and follow-up skills
Ability to manage multiple projects while still ensuring all timelines and key milestone are met
Experience working cross functionally with Brand, Creative, Data Science, Analytics, and Product teams
Experience with Braze
Understanding of APIs and JSON files and/or Liquid templating language