Marketing Director

Posted on Marketing

COMPANY INFORMATION:

Bisnow is the largest producer of news and events within the commercial real estate industry across North America, Canada, the UK and Ireland. Like any other industry, executives within CRE need to be informed and connected to do their jobs well. And in CRE, doing your job well means doing smarter deals and more of them.

Our mission is to inform, connect and advance the commercial real estate community to do more business. We aspire to be the most data-driven and humanizing digital media, live events and intelligence platform in the galaxy and through this effort, drive the industry to do smarter business. From events (now virtual) and news to branded content and video, our singular voice, attitude and perspective reaches 18 million all-digital readers and more than 100,000 industry insiders who attend our 300+ Bisnow events/webinars each year. Operating in more than 50 cities across North America and Europe, we tend to think globally, but strive to connect people hyper-locally.

JOB DESCRIPTION:

The Bisnow marketing team gets to drive results and touch every part of the business–from managing our brand presence to building messaging that resonates with our audiences to driving revenue opportunities and supporting new initiatives–Bisnow marketing focuses on impact. As a member of the team, you’ll get the chance to collaborate across teams on a daily basis, partnering with tech, production, event coordination, editorial, and sales to promote our products, build our brand, and connect the commercial real estate industry.

Responsibilities:

Serve as audience engagement lead by analyzing user data & behavior and work with the CMO to build strategies to increase engagement among desirable audiences
Partnering with tech teams, build data dashboards & reporting that help develop marketing insights & drive strategy
Using data, identify ways to segment users and build communication triggers to encourage increased engagement, drive readership, and increase revenue opportunities
Examine and analyze user lifecycle, partnering with marketing team at large, to establish stronger audience journey and build marketing programs
Examine market and industry trends to identify business opportunities and strategic initiatives
Serve as marketing lead for UK & Northeast regional events and initiatives. Build marketing programs including email communications, webpages, social posts, and digital ad messaging to drive ticket revenue and event participation
Partner closely with production, tech, engineering, and design teams to build marketing programs & implement new initiatives

You should have:

Strong excel and analytical skills
5-6 years of marketing experience in a media, events or digital marketing role
Experience building, optimizing and reporting on multichannel marketing campaigns
Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change

Marketo experience a plus
Comfortable with HTML editing or CMS software like WordPress
Adobe suite a plus

About Company

Bisnow

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 08 Apr 2021 Expire in: 2 weeks

Apply for job

External website
Please login to submit application