Email Marketing Manager

Posted on Marketing

COMPANY INFORMATION:

Why just have a job when you can live your Purpose? We are Givelify, a minority-owned FinTech-for-Good company that uses human-centered design, jobs-to-be-done, & data to create experiences that inspire kindness & generosity and celebrate putting more good into the world. In fact, Givelify’s mobile giving app consistently leads the App Store and Google Play in downloads, reviews and 5-star ratings amongst all giving apps. More than 1.5 million donors and 55,000 non-profits trust Givelify for inspiring kindness, generating nearly $3 Billion in generosity.

RESPONSIBILITIES

This role presents an amazing opportunity to put world-class digital marketing strategy and processes in place. You will gain high visibility with Givelify marketing leadership by delivering compelling email programs and content to engage prospects and customers and help them raise funds through Givelify.

You’ll get to:

Develop email marketing calendar and automated journeys and triggers based on analytics, consumer behaviors, marketing initiatives and business objectives
Drive traffic, engagement, conversions and revenue through compelling email and SMS content and automations
Collaborate with brand marketing, creative and sales teams to develop email assets and copy while ensuring assets are optimized for delivery and performance
Review, deploy, track, and optimize results for all email campaigns
Drive actionable insights from program performance to improve future efforts
Maintain awareness of email and mobile marketing trends and competitive landscape
Provide weekly, monthly, and quarterly metrics and analytics to senior leadership
Ensure ongoing compliance with CAN-SPAM or related legislation that impacts campaigns
Serve as liaison between our company and email service providers
Partner with product marketing to launch new products and features as well as bring data back to the team around what messages are resonating with customers

You should bring mad skills & experience:

Bachelor's Degree required
Experience with Pardot email required and com preferred
Deep understanding of HTML and CSS email templates and proven experience optimizing creative design and messaging that leads to strong KPI outcomes
Experience with budget management, setting targets, creating forecasts and scenario-modeling
Proficiency in A/B testing and deliverability best practices
Advanced experience with standard reporting and analytics tools such as Google Analytics, Salesforce CRM, Power BI, etc.
5+ years of related work experience, preferably in a startup environment
3+ years in a B2B SaaS marketing role
1+ year of B2B email marketing experience required
A right and left-brained thinker; you are as comfortable with a technical piece of content as you are creative brand work
Passionate and proactive: a driven, self-starter who can work independently and as part of a team
Outstanding verbal and written communications skills

Plus These Superpowers

Deep knowledge and understanding of marketing technologies and email channels
Combines a customer-centric, data-oriented mindset with creative/brand sensibilities
Experience with marketplace businesses (B2B and B2C)

About Company

Givelify

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 05 Aug 2022 Expire in: 3 weeks

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