Email Marketing Associate

Posted on Marketing

JOB DESCRIPTION:

We are searching for a results-oriented and hands-on email marketer with exceptional strategic, technical, and analytical skills to manage and evolve our email strategy. The right person for this role will bring a strong POV on how to deliver exceptional results within B2C and B2U emails.

The ideal candidate will have experience executing email strategies across B2C businesses, with a solid understanding of creating strategies for both email blasts and marketing flows. You will work with the internal brand, creative, and partner teams to execute emails. You will also manage our email vendor for all email engineering and operational needs. You will also work across B2U2C, assisting our partners with campaign ideas to delight and entice their users to utilize Sophia.
You will be responsible for email performance across B2C and B2U2C, presenting on blasts, marketing flows, and overall performance.

Essential Duties & Responsibilities

Develop the email strategy and align the company around the direction, choices, and tactics
Ensure emails go out accurately, on schedule, and on-brand
Design and implement email marketing campaigns
Develop copy and subject line strategies
Work with creative to design email templates
Build and maintain email lists and partner with engineering to gain access to additional lists as needed
A/B test emails
Be a trusted advisor to business leaders. Proactively communicating with internal and external stakeholders, improving transparency, and collaboration
Bring a POV on best practices. Stay in touch with current industry trends, new tools, and industry best practices

Job Skills

Proven ability to develop email strategies and communicate recommendations to executives
Outstanding communication skills
Impeccable grammar and writing skills
Ability to track, measure, and report on results of email marketing campaigns to determine ROI
Experience in identifying target audiences and devising effective campaigns
Ability to analyze and present data and findings clearly, concisely, and accurately, and be able to draw meaningful conclusions and recommendations for action.
HTML and Liquid knowledge preferred
Write and create presentations. Sell ideas internally and externally: influence people both inside and outside of department to drive quality execution.
Ability to work cross-functionally

Work Experience

A minimum of 2+ years of email management experience, ideally in the education or edtech space
Advertising agency and/or large-brand experience
Experience with website analytics tools like GA360, Adobe Analytics, etc.
Working knowledge of HTML and Liquid
Proven communication and influence skills
Strong organizational skills and ability to manage and prioritize multiple projects based on business needs

About Company

Strayer University

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 15 May 2022

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