The Director Social Media will lead brand development through social media strategy. They will support cross-functional campaigns and projects that build the David’s Bridal brand equity amongst our consumer demographics. They identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions. Additionally, our Director Social Media will be current and tapped into pop culture and fashion trends brainstorming ways to take our brand viral. This role will also be responsible for creating community online and in retail markets to keep the brand connected to the customer.
Essential Job Functions
Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
Develops social media marketing plans and programs and directs promotional support.
Maintains online relations with customers by organizing and developing specific customer-relations programs.
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
Delivers social media marketing department operational goals and requirements through scheduling and assignments to team members ensuring results are delivered as planned.
Maintains social media marketing staff by recruiting, selecting, developing, and managing employees.
Develops marketing staff by providing information, educational opportunities, and growth opportunities.
Education and Experience
Minimum 5 years of proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Ability to communicate promptly and accurately via computer, telephone, or similar device with or without assistive technology
Ability to perform sedentary work