COMPANY INFORMATION:
Mechanical Orchard is a fast-growing startup that takes a fresh view on old problems. We replace legacy computing systems for the Global 2000, with a focus on mitigating risk and creating a genuinely solid foundation for innovating and adapting.
Our background in software development and the impact on the industry is well known, and we’ve literally helped write the book on XP and other impactful agile practices. We’re applying the same thoughtfulness and rigor in weaving AI into everything we do. We believe in the durable principles behind agile, and embrace the power of cross-functional teams, collective ownership, test driven development, short feedback loops, and continuous improvement.
JOB DESCRIPTION:
As the Director of Marketing at Mechanical Orchard, you’ll be one of the first marketers on the team, reporting directly to the CMO. This strategic role requires a blend of creativity, analytical prowess, and an enthusiasm for constantly finding better ways to achieve goals.
You’ll be expected to: Develop and execute a comprehensive marketing strategy focused on demand generation to drive revenue and brand awareness. Use insights from market research to tailor messaging that speaks directly to the challenges and needs of our prospects, both for brand efforts and deal pursuits. Stay abreast of best practices in the industry, and track what our competitors are doing. Build and manage a vibrant community of technology leaders on LinkedIn, online, and in person, fostering engagement and positioning our brand as a thought leader. Craft and/or commission and disseminate thought leadership content that resonates with our target audience, addressing the specific care abouts of CIOs and VPs of Infrastructure in enterprises with extensive legacy systems. Collaborate with the Sales and Engineering teams to ensure a cohesive brand message and the success of marketing initiatives. Analyze campaign performance across HubSpot and Google Analytics and adapt strategies to meet business objectives, especially across digital and physical touchpoints. Lead, mentor, and help expand the marketing team to support the company’s growth and strategic objectives.
The ideal candidate is a utility player, able to perform across multiple facets of marketing. This person has worked as a product and/or solutions marketer in a professional, team-based environment, with experience with AI and generative AI trends and solutions.
Strong communication and writing skills are required. Collaboration skills as well as empathy are essential for working closely with the development team, customers, and others at Mechanical Orchard.
