Digital Sales Planner

Posted on Sales


Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.


The Sales Planner/ Digital Strategist is a highly motivated self-starter with a passion for digital media planning, analytics and creativity! The Strategist is responsible for knowing Channel Factory’s products and offerings inside and out. A Sales Planner/Digital Strategist is the driving force in the RFP process – digesting and understanding client objectives, then building a media plan that will nail the client KPIs. If you are someone who thrives in a results-driven, fun and fast-paced digital media sales environment, then this is a great position for you.


Top-of-the-Line Stewardship of Details
Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with
Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
Curating sample targeting lists that align with brand’s intended audience
Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
Partner with Account Management to seamlessly transition campaign from pre- to post-sales
Proactive Vision and Thinking
Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients


2-3 years of experience at a digital media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology
Candidates should have 1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
Bachelor’s Degree
Self starter
Operates with sense of urgency and discipline across various time zones
Highly organized; curious about proactively finding solutions to problems
Collaborative - can work within a team and independently and manage up, down, and across departments
Knowledge of Excel calculations, pivot tables, and graphs
Driven and determined to learn and adapt in a fast-paced digital world
Enjoys being a part of the Sales cycle and may even want to grow into a Sales Representative or Account Manager
Strong verbal and written storytelling and presentation skills including PowerPoint, status calls and emails
Above all, possess the highest levels of professionalism, integrity, and ethics

About Company

Channel Factory

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 13 May 2022 Expire in: 4 weeks

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