Digital Marketing Manager

Posted on Marketing

COMPANY INFORMATION:

KeyMe is revolutionizing lockout solutions for homes, cars and businesses. Via artificial intelligence and robotics, KeyMe allows users to store, share, and duplicate their physical keys and RFID cards. Fully automated self-service key duplicating kiosks can be found in over 4,000+ locations across the country in major retailers such as Bed Bath & Beyond, Kroger, Rite Aid, 7-Eleven, Menards, AutoZone, and many others.

Additionally, KeyMe offers customers a one-stop solution for all their locksmith needs ranging from lockouts and re-keys to complex installations and custom jobs. All KeyMe locksmiths have extensive experience and are fully vetted to ensure our customers receive the utmost quality experience. With upfront set pricing, customers know they will never be confronted with last minute charges. KeyMe's smart routing gives customers the ability to monitor their Locksmith's arrival, job progress, and receive instant receipts. KeyMe is providing unrivaled service quality, prices, and customer experience into the $12B/yr locksmith industry.

JOB DESCRIPTION:

The Digital Marketing ManagerCoordinator is responsible for driving traffic to the business through the use of digital channels. This person must be comfortable with data to understand what is working and what is not, maximize channels that are efficient and discover optimization opportunities.

This person's main focus will be SEO and optimization of Google Business listings. This includes building listings, identifying trends and optimization opportunities, monitoring growth, alerting to issues, and being proactive with ideas that can improve traffic.

Secondary to SEO, this person will also work to expand traffic with targeted email campaigns and additional channels including SEM & Paid Social. This role gives this person wider exposure to different marketing channels, but also requires someone who is able to manage multiple projects at once. This person should be proactive, someone who can manage a to do list efficiently, and that knows when to pull in leadership for help.

What You’ll Be Doing

Leading SEO strategy and implementation
Driving growth in traffic with SEO via testing and improvements
Identifying and proposing additional digital traffic opportunities & tests
Leading digital channel expansion to drive traffic (with leadership support)
Managing SEM and paid search campaigns, optimizations and identifying opportunities
Managing email campaigns for existing customers
Presenting new ideas, and improvement plans for us to continue to drive traffic growth

Why This is Exciting

Opportunity to lead and see your work come to life in a big way
Gain experience in a variety of marketing channels
Have exposure and support from leadership to continue to grow in your career

How We Know You Can Do It

2-3 years of experience & is eager to grow in marketing
Experience in SEO and specifically with Google Maps/Google Business (required)
Experience and/or familiarity with email marketing platforms (eg Iterable, Mailchimp, etc)
Experience in SEM and/or Certified in Google Ads (preferred)
Experience in Google Console & Google Analytics (preferred)
Experience in Facebook Ads & other social media platforms (preferred)
Comfortable with reading reports and identifying opportunities
Ability to track and measure SEO goals & tactics
Bachelor’s degree in communications, marketing, or a related field
Someone who can prioritize multiple tasks simultaneously
Team player with effective written and verbal communication skills
Excellent analytical and problem-solving skills

About Company

KeyMe

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 13 May 2022 Expire in: 4 weeks

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