Digital Marketing Manager

Posted on Marketing


We are Oetker Digital. Collaboratively we combine the Oetker Group's traditions with new digital concepts, innovations and business models. To name but a few, we support established brands such as Dr. Oetker, Coppenrath & Wiese and Radeberger. Together, we develop ideas for consumers of the Oetker Group's products in everyday life.


Your Impact:

Foster and own an established relationship with relevant stakeholders within Oetker Digital and with Oetker Group companies, including brands, such as Dr. Oetker, Radeberger, Coppenrath & Wiese, Juit, Flaschenpost, and many more

Work directly with a diverse set of companies from the Oetker Group to fuel and support their digital marketing transformation, whether through strategic consulting, operational support, or capability building

Drive holistic Digital Marketing along with all areas of the consumer journey by building on relevant data to boost marketing efficiency and effectiveness

Plan, execute, optimize and analyze Programmatic Advertising measures

Developing strategies and concepts to further develop the area of Programmatic Advertising within the Oetker Group

Creating of a standardized training concept about Programmatic Advertising in order to enable the Oetker Group

Your Strengths:

A strategic mindset combined with an operational drive

Proven hands-on experience in planning and managing Programmatic Advertising campaigns with best-in-class solutions like DV360, Adform or TheTradeDesk

Excellent digital marketing knowledge, particularly in Programmatic Advertising including data-driven approaches

Consult on programmatic’s principles and best practices

Communication, collaboration, presentation, and moderation skills

Fluent in German and English

A huge plus but optional:

Gained insights in FMCG industry or Start-Up environment

Hands-on experience with an adserver solution (e.g. DCM, AdForm) and audience management platforms (e.g. DMP, CDP)

About Company

Oetker Digital

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 12 May 2022 Expire in: 4 weeks

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