Digital Marketing Manager

Posted on Marketing

COMPANY INFORMATION:

Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

JOB DESCRIPTION:

We’re looking for an exceptionally talented digital marketing manager with hands-on experience running paid search programs focused on acquisition/performance. You will be responsible for the planning and execution of Skillshare’s global paid search program, which covers multiple markets and is rising to become one of the largest acquisition drivers for the business.

The ideal candidate is a detail-oriented self-starter who has a deep understanding of how paid search functions and how it fits into the overall media mix. This is a great opportunity to scale and shape a multi-million dollar marketing channel into a best-in-class program at a company in hyper-growth mode.

What you’ll do:

Own planning and execution of Skillshare’s paid search program to drive new members
Work with Skillshare’s paid search agency to create, monitor, and optimize paid search campaigns
Identify new opportunities to scale the program and optimize existing campaigns to improve efficiency
Maintain account and data hygiene to ensure campaigns are accurately tracked
Create and maintain a roadmap of creative and landing page tests
Keep a pulse on trends and innovations within the paid search landscape
Opportunity for increased responsibilities to own additional channels within Skillshare’s ever-expanding media mix

Why we’re excited about you:

You have 2+ years of hands-on experience with both Google Ads and Microsoft Ads platforms
You’re highly analytical and have high attention to detail
You’re comfortable running analyses on your own in Google Sheets/Excel
You have the ability to iterate on existing processes and identify opportunities to build out something new
You’re a clear communicator who can collaborate and work constructively with others
Bonus: you have experience managing paid search campaigns in the subscription space

Why you’re excited about us:

Impact: You will have direct ownership of one of our key acquisition channels, driving impact on our growth.
Growth: A great opportunity to get experience building an acquisition machine and have exposure to international marketing while flexing your paid search muscles. There is also an opportunity to take on more responsibilities with additional channels over time.
Our team: We have a passionate, talented team that is a lot of fun to work with.
Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

About Company

Skillshare

Job Information

Status: Open Job type: Full Time Salary: Negotiable Publish date: 17 Sep 2021

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