COMPANY INFORMATION:
Since 2000, more than 5 million people and partners have contributed $1 billion to support 2 million teacher requests for classroom resources and experiences. Projects range from art supplies to build the set for a school musical, to books and puzzles that affirm students’ identities, to bird seed for an at-home science project. We proudly serve all US public schools, public charter schools, and Head Start centers, and we combat systemic inequity by driving a majority of donations to schools that have been historically underfunded due to economic and racial inequity.
JOB DESCRIPTION:
Reporting to the Director, Digital and Growth Marketing, the Digital Growth Strategist will manage and drive forward efforts to acquire new donors, teachers and potential supporters through digital advertising and other cross-channel promotions. This role will work across teams and departments to develop and implement strategies to grow our key audiences, leveraging our owned, earned and paid channels, as well as corporate partnerships, to achieve our annual goals.
In this role you will:
Own new community donor and teacher growth strategies, leading digital marketing projects across channels to acquire new donors and teachers at scale
Oversee our paid media program holistically:
Own, plan and execute paid media campaigns and projects
Manage and maintain processes for our paid media program, staying on top of industry trends and applying best practices
Monitor and report on paid media performance toward goals, identify and make strategic recommendations for improvements, including budget tracking and management
Coach new teammates and fellows in their paid media work, serve as in-house paid media expert
Manage and nurture relationships with our primary vendors for paid media and SEO
Work closely with the Senior Digital Marketing Associate to develop strategies, ad plans and creative briefs that support larger campaign, team and organization goals
Lead projects to improve our advertising data infrastructure and on-site acquisition funnel
Collaborate with Marketing and Partnerships teams to identify opportunities for donor growth
Support the Digital and Growth Marketing team in digital production for campaigns, building ads, email, sms, and other assets as needed
Test and proof ads, emails and sms campaigns for quality, accuracy and ensure data is flowing correctly across systems
Partner with Director on setting goals for paid media program and donor and teacher growth
Provide additional support for the Digital & Growth Marketing and Marketing & Community teams as needed
This role may be perfect for you if:
You have at least four years of hands-on experience managing paid media and digital advertising programs, including managing budgets and vendors
You have a deep understanding of advertising objectives and goals, can build plans to meet them, and evaluate performance of campaigns based on them
You have a strong ability to write clearly, concisely and logically
You know how to stay highly organized and ahead of deadlines for multiple projects
You can quickly identify problems and proactively propose solutions
You are familiar and comfortable working with HTML and CSS
You like learning new technologies and keeping up to date with digital marketing trends
You’re committed to our mission to support public school teachers and students, and energized by sharing that passion with others
You’re eager to drive racial equity in education and have comfort speaking about race personally and/or professionally
