JOB DESCRIPTION:
DraftKings is seeking a strategic, Senior Direct Response Copywriter (iGaming Casino) for our team. The successful candidate will be experienced with clear marketing strengths and a love for sports and/or casino. Primary responsibility will be writing digital and print advertising that delivers measurable positive business results.
What you’ll do as a Senior Direct Response Copywriter, iGaming Casino
Collaborate with channel leads to review and understand consumer data and KPIs from our performance ad campaigns and strategize how to adjust the creative to get the best results.
Work closely with the Direct Response Copy Lead to help establish an authentic “fan-to-fan” tone to build relationships with our target, driving the strategy and execution of all performance marketing.
Utilize direct response best practices, user research and innovation to create effective performance marketing across Paid Social, Landing Pages, CRM, Direct Mail and more.
Collaborate with designers to execute promotional creative deliverables.
What you’ll bring
5+ years of relevant performance marketing experience.
Experience in iGaming advertising.
A copywriting portfolio that includes relevant work for iGaming brands is required.
Excellent communication skills, written and verbal.
Strong attention to detail and grammatical editing skills.
Creativity, collaborative spirit, confidence, initiative, and enthusiasm.
Ability to work well under pressure in a fast-paced environment.
Willingness to roll-up sleeves and get all projects done – big and small.
